I have a challenge for you..try really hard ....whatever you do...
Don't think of a Blue Tree
So what are you thinking about now? That's right a blue tree...so how does that work when I asked you not to think about one? Here is how; in order to process negatives the unconscious mind has to create an internal representation of the thing you don't want to do. The other thing about the unconscious mind is that it is unable to distinguish between simulation and reality (this is how visualisation works). The Recticular Activating System in the brain just kicks in and takes action to get you what you are focussing on.
So what? I hear you ask. The thing is that whenever you hear an advert, or your partner telling you 'don't forget to' in order to process this you have to make an internal representation of forgetting, and funny old thing you tend to...forget that is. 'Don't look down' is another classic.
This is also why goals which you set as "I'm not going to", or "I don't want to do x", (known as away from in NLP terms) are rarely successful. You try so hard not to do something, and because you are constantly focusing on the thing that you don't want to do your unconscious goes and gets if for you. So if it can do that for thing you don't want, surely it can do it for the things you do? Yes of course, that is the key.
Lets reframe it.
Instead of using away from language; say "Remember", "Look Up" etc all towards....and decide what behaviour you want to do instead of the thing you want to stop.
Be positive, think about it, are you using clean positive language and taking action to achieve your goals?
Have a go, you will notice a difference.